Business relevance is one of the Criteria for approving icons and illustrations on Iconfinder that our Content review team carefully follows.

The icons and illustrations that we approve to be included in the Iconfinder marketplace need to be relevant to customers. Thus, creating artwork that meets a real demand increases the likelihood that it will get good sales. 

Before creating a set of icons or illustrations, we recommend that you ask yourself this very important question: Where could these be used? 

For icons, it is recommended that the set as a whole is relevant for customers. Customers buy sets that contain icons that are complementary to each other, so they can all be used together on the same website, app, presentation etc. They are looking for consistent icons that fit well together. 

For illustrations, it is more common that customers buy less of them. However, having consistent sets of illustrations that cover different scenarios and use cases also increases the likelihood of making good sales. This is because customers will want to create a consistent design across their website, product, presentation, etc. Check out this article about how to build a well-performing illustration shop to learn more.

For icons: Variety within the icon set

For example, a set of UI elements - containing icons for click, search, print etc. - will sell very well. 

On the contrary, a set that contains many variations of the same icon will sell poorly, as no customer would need the whole set. Most likely, customers would buy one icon from that set at most.

In the example below, a UI set with almost identical icons is not interesting from a business perspective. 

As another example, the set below is beautifully drawn, but a set containing only jellyfish icons will most likely not sell well. Instead, the set could be about underwater life and contain other animals, plants etc.

Below, the set containing different dog breeds has little commercial value because there are too few use cases for all the dog breeds together. Additionally, the set is also missing aesthetic appeal

For icons: Oversupply of icons

Some categories and themes on Iconfinder already have a lot of icons, but don't sell that well. Two examples are 'Country flags' and 'Weather sets'. We have thousands and thousands of country flags and weather icons in every possible configuration. The problem is, every other designer had this same thought and now we have way too many icons that are almost all the same. The result is that very few designers make any sales when this happens. The irony is that this often happens in categories where there are not a lot of sales to begin with.

The point is we try to tailor our marketplace to serve what customers want and need. The best policy when choosing icon sets to create is to find a category that has medium to high demand, but not much supply. To get to know more about demand for icons on Iconfinder, we strongly recommend you to check out our Icon designer reports.

For illustrations: Variety in the same style

Having large illustration families (families are a group of sets in the same style) is key for performing well with your products. Think of all the possible use cases and topics for illustrations and give customers a large family to choose from.

These 2 illustration families are a great example of this point:

Check all of our Criteria for approving icons and illustrations.

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