When reviewing icons uploaded to Iconfinder, our Content review team follows a set of objective Criteria for approving icons.
Variety refers to the differences in icons within the same set in the sense that the set does not become repetitive. This is one of the criteria we follow when approving icons on Iconfinder.
When starting out to create a new icon set, most icon designers choose a subject / theme. While there can naturally be some repeated concepts, we recommend designers to tackle the subject / theme from all its facets and try to make icons that cover that subject as a whole.
It is important to not focus on just a few particular objects and combine those with some extra distinguishing elements, as that will result in a set that is too repetitive. A set that is too repetitive has low business value, which means that a few customers would buy it. Customers want sets that offer different icons that can be used together on the same website, app or presentation and a too repetitive set is not interesting as a whole.
Using the same object over and over again with just minor tweaks or additional elements can be bad for your sales and also for the Iconfinder search engine. the The more variety you offer in your sets, the more value you offer to customers. Read more about Business relevance.
Examples of sets with too little variety
Here are a few examples of icon sets that become too repetitive:
In the example below, a UI set with almost identical icons is not interesting from a business perspective. It becomes very repetitive and there are few cases where all these icons could be used together.
As another example, the set below is beautifully drawn, but a set containing only jellyfish icons will most likely not sell well. Instead, the set could be about underwater life and contain other animals, plants etc. in order to not become repetitive.
Check out all the other Criteria for approving icons.