Our Content review team checks all icons submitted to Iconfinder, to make sure they all meet our Criteria for approving icons. This article goes through all reasons why an icon set might get rejected or might require changes to be made before it is approved. We also offer tips on how to fix the issues with the icons.
Issues with icon set names
Our team might require you to change the name of your icon set. Read about Upload specifications to understand the rules about set naming.
- Unique, memorable set names
Icon set names should be unique and memorable. They need to catch the attention and help customers remember them. Find more information about set names in our Upload specifications.
- No numbers in set names
Icon set names should not contain the number of icons in the icon set. Iconfinder adds that information automatically on the icon set page. Read about it in Upload specifications.
Issues with the files uploaded
- We no longer accept raster icons
All icons submitted to Iconfinder should be in vector format (SVG). All icons submitted to Iconfinder should be in vector format (SVG). We are finding it harder and harder to sell raster/PNG icons. In general, our customers prefer vector (SVG) icons. We respectfully decline to include these icons in our marketplace. Read about Supported file formats.
- Split your icon set into individual files
You will receive this feedback if you have submitted a single vector file with all your icons. Please split your icons each in it’s own SVG file. Learn more about uploading on Iconfinder please check the Upload specifications.
Cases in which icons are not iconic
The reasons why we might not accept some icons is because of them not being really icons. The most common pitfalls are:
- Not iconic - letters, numbers, characters
We do not accept artwork that is simply a collection of letters, numbers, or keyboard characters. Read about Upload specifications.
- Not iconic - silhouettes
We are looking for graphics that are iconic in nature. By iconic we mean simplified, idealized, and/or stylized images that represent an action, object, or idea. We do not accept artwork that is simply a literal silhouette of an object without creative interpretation. Read about Upload specifications.
Icons are not created the right way
Here are some of the errors we encounter on the way the icons were created.
- No arbitrary combinations as icons
We do not accept icons that arbitrarily combine unrelated icons such as location markers and random symbols or by shrinking one or more of them. Icons of this nature should be designed and drawn at the same scale so that all design elements match. Please make sure that any icons created from combining icons has a meaningful application or use. Here you can read more about creating icons with Business relevance, Variety, and Consistency.
- Glyphs converted to outlines and viceversa
Converting glyph icons to outline or the other way around can bring many problems. When one designs glyph (solid) icons, the solid shapes are used to define areas of light and shadow without relying on lines. Using lines (outline) to define a shape uses a completely different approach: rather than using light and shadow to define the edges of an object, the edges of the object are outlined without regard to light and shadow. The two approaches are mutually-exclusive and converting a solid icon to outlines or viceversa does not look good. Read about style conversions in Quality standards.
- White fill error
Sometimes, we notice icons with shapes that have white fills where they should probably be transparent. Try viewing your icons on a dark background to make sure they look as you intend.
Issues with artboards
- Fit / align icons to artboard
Icons must be centered and fit within the artboard. The artboard must be squared and have the same size for all icons. Having small icons leads to small icon previews. Having different artboard sizes leads to inconsistent line weights in the previews. Read about Artboards and Quality standards.
- Icons clipping
Some of the icons might be clipping on the artboard border. This is because icons are larger than the artboard or because they might not be correctly fit on the artboard. Read about Artboards and Quality standards.
Intellectual property issues
- No Logos, Trademarks, or Copyrighted Works
For legal reasons, we cannot sell icons that include company logos or trademarks such as those belonging to social media sites like Facebook, YouTube, Twitter, or common banking and payment logos such as Visa, MasterCard, and/or PayPal. We can only accept them as free icons. You can resubmit them as free icons.
- Icons too similar to other designer's work
While nobody can copyright or own a design style, in some cases, too much similarity between designers or icon sets creates confusion for customers. We reserve the right to reject any icon sets or request their removal for being too similar to another set or to another designer's work. We apologize for the inconvenience. Feel free to email us at email@example.com if you would like further explanation. Read our Policy for copyright infringing material and about Uniqueness.
If the icons are not relevant for customers
- Limited commercial value
Based on our data including millions of monthly searches, we can judge the potential demand there will be for specific icons uploaded to our platform. If the icons appear as not appealing to customers and, thus, have little commercial value, we respectfully decline to add them to the marketplace. Read about Business relevance and Uniqueness. Also check out the Icon designer reports for tips on what are the right icons to create.
- Keyword over-saturation
The icon market has become so saturated with high-quality icons and icon designers that new icons added to our site need to be truly exceptional. While your icons might be good, they might not exceed the quality of what is currently available in an already over-supplied category. In those cases, we reserve the right to not accept the icons. Read more about Uniqueness, Quality standards, and Business relevance.
Lack of variety in the icon set
- Not enough variety, too repetitive
As a general rule, we do not accept icon sets that are too repetitive or contain too little variety. We prefer icon sets that depict different objects, ideas, or actions around a common theme as opposed to icons that depict the same or similar objects with only variations in background, color, or style. Read more about Variety.
Too many variations of the same set
- Too Many Variations
We are trying to minimize duplicate icon sets with only minor stylistic differences such as background shapes and/or colors. You can submit one version per design style. For instance, one glyph, one line, one flat, one 3D, etc. Submitting duplicate designs with only the colors changed, or placed in or on a circle (or other shape) is not allowed. Read about Variations.
Inconsistency in the design of the icons
Consistency is important for all the icons in the set to look like they match together. It is similar to letters belonging to the same font.
- Design inconsistencies
The design elements in the set are not used consistently. Premium icons should form a cohesive set with shared design elements such as rounded or square corners, consistent line weights, consistent use of spacing around and between elements, consistent line caps, etc. Each icon within a set should be recognizable as belonging to a particular set in the same way that each letter form in a font is recognizable as belonging to that font. The icon market is very competitive with more-and-more high-quality sets published by more-and-more skilled designers every day. Your sales depend on uniqueness, exceptional quality, and standing out from the crowd. Read about Consistency, Uniqueness, and Quality standards.
- Inconsistent design styles
You will get this reason if the design style of the icons you have submitted is not consistent across the set. Icons in a single set should be all glyph, all line, all flat, etc., so mixing different styles in the same set is not accepted. Please update this set to be a consistent design style or split the set into different sets grouped by style. Read about Consistency.
- Strokes Inconsistent
- Effects Inconsistent
Effects applied to the icons are inconsistent (shadows, gradients, etc.). Use the same effects on all icons, or no effects at all. Read about Consistency.
- Shapes Inconsistent
Shapes behind or around icons should be consistent. This means there can't be icons using a square shape as background and another using a circle or a hexagon. If your icons are using shapes as backgrounds, try to use the same shape for all icons in the same set. Read more about Consistency.
- Colours Inconsistent
The quality of the design does not meet our standards
- Not Premium Quality
Premium icons on Iconfinder have higher quality standards than the free icons. If you submit icons as premium and their drawing quality does not meet our standards for premium icons, you will receive this rejection reason. Given the highly competitive nature of the stock icon market, with thousands of designers, and millions of icons available to customers, we can only accept outstanding quality and unique icons as premium. You can try to submit these icons as free instead. Read about Quality standards, Business relevance and Uniqueness.
- Drawing quality
The drawing quality of your icons does not meet our standards. Given the highly competitive nature of the stock icon market, thousands of designers, and millions of icons available to customers, we can only accept outstanding quality and unique icons. Read about our Quality standards, Business relevance and Uniqueness.
- Aesthetic appeal
Your icons need more work to look good. Beautiful icons are more appealing to customers, so it’s important to think about the shapes, color combinations etc. and make them nice to look at. Read more about Aesthetic appeal.
Issues with tagging
- Too few tags
You have too few tags. Tags are the primary way users find your icons so it is important to have unique, very descriptive tags. We recommend between 4 and 7 tags for optimal search performance. Keep in mind that if you add more than seven tags the icon will get a lower rank. Read more about Tags.
- Tags not relevant
Some tags are not relevant for what the icon represents. Please avoid adding unnecessary tags and select tags that will help potential customers find them by accurately describing the object, idea, or action depicted. Read more about Tags.
- No alternate spellings
Do not try to compensate for alternative spelling. The system will handle misspellings. Read more about Tags.
- Non-descriptive, generic tags
Avoid generic and non-descriptive tags. Tags should describe what the icon represents. Read more about Tags.
- No pluralizing tags
Avoid unnecessarily pluralizing tags. Our search technology is smart and will consider appropriate pluralizations as needed during searches. Read more about Tags.
- No digits in tags
Avoid having digits at the end of tags e.g. ‘folder12’ should be ‘folder’. Read more about Tags.
- No Style, Shape, or Color Tags
Avoid describing the style, shape, or color with tags. Icons will be categorized by our team with the appropriate information. Read more about Tags.
- English Tags Only
It is our policy to accept icons that are named and tagged in English only due to the fact that most of our customers are native English speakers. Please update your tags to use English only.