All icons submitted to Iconfinder are manually checked by our Head of Content to ensure the right quality standards. In the unfortunate case your icon set is rejected, you will receive an email that contains customised feedback for your specific case.
Things to take into account before uploading icons:
1. Make sure to meet the specs.
- One icon per file. Do NOT upload all icons in the same file.
- Upload in SVG format - read more about Supported file formats.
- Use the right artboard - read more about Artboards and Sizes.
- Icon sets should be consistent - read about Iconsets and Consistency.
2. Make sure to meet the design quality standards.
Quality standards can be somewhat subjective. To understand what we look for in good quality icons, check out the tutorial Five easy steps for better icon design.
In general, we appreciate uniqueness and personal style. Icons that are very basic and generic-looking might very often be rejected. This is because they don't have a recognisable style to make them unique or desirable to a customer. Good designers usually have a recognisable, signature style. Icon marketplaces are very competitive and are saturated with a lot of high-quality content as well as a lot of options for every conceivable icon. So, it is difficult to create something that stands out but that is really what it takes to be successful.
3. Make sure to upload icons that are relevant for Iconfinder customers.
When we review icon sets, we look at how the set fits with the rest of the content, and also at the potential appeal to our users. We are interested in relevance, quality, uniqueness, and variety. Read more about it here: Icon set variations.
It is therefore important that you find out what customers are looking for. Most sales on Iconfinder come from subscription downloads and a lot of Pro subscribers buy entire sets or, at least, several icons from the same set. So, they are usually looking for a collection of UI elements that can be used together. They don't really want 10 versions of the same icon, but rather consistent icons to be used on the same project. Read our Designer's Report 2016 that goes into detail about sales trends and data on Iconfinder.
Be sure to read the explanations of each report then click through to the spreadsheets. That is where the useful data is. Pay attention to the categories and styles that are selling best. Glyph (solid black) icons always sell well, so that's a good style to start with. Outline also does well but glyph is probably easier to master. We suggest starting with the categories that are selling well (for example, Business & Finance is the best place to start).
It takes some time to learn how to read the reports and some trial-and-error to figure out what works on an icon marketplace. It may be easier to go with a well-established category to get some products out and then improve on the go.
Finally, check out the Tips and tricks for improving your sales on Iconfinder for more.